If you don´t know where you are going, any road will get you there. Every serious company needs to have a solid foundation of its mission, its values and the added value for its customers. All of your marketing and communication needs to be based on a clear strategy. Your message and corporate style has to return uniformly. We can help you with the essentials:
- We assist with the formulation of a powerful mission & vision. An inspiring message for all those committed.
- Your mission & vision will be the foundation of your strategy. How are you going to realize this vision? Which steps do you need to take?
- We will check which message and marketing instruments match the most with your strategy and its goals & targets.
Your company principles.It incorporates your added value to your customers, employees and shareholders.
What is your goal? A short and clear answer to the question: How do we see ourselves in tomorrow’s world?
What can your business do to realize this vision? Which USP’s can u identify and how can you communicate them in a powerful way.
Before we embark on a strategic journey together we carefully analyze the structure of the market and your role within it. A detailed company profile is developed to aid in the proces.
With the aid of Nobel Prize winning models we analyze the cause of tight margins, customers who don’t experience your added value, and the motives of your biggest clients & customers.
If so desired, we use available or self-acquired data to research if our findings and conclusions are correct. We then verify and decide which approach will deliver the highest ROI.
In collaboration with your team we formulate an inspiring mission. We clarify what the organization wants to achieve and accomplish in relation to its customers, employees and shareholders.
A clear answer to the question: How do you envision your company in the world of tomorrow? Essential questions bring essential answers.
Which tangible actions are needed to realize your vision? Which goals are part of this vision? Which USP’s have to be developed, fortified or communicated?
After the foundation is in place it’s time to powerfully communicate your proposition. A communication plan is devised to capture the attention of your customer.
Important corporate style elements need to be designed and implemented. Logo’s, colors, fonts all need to convey the same corporate message.